Salesforce Embraces AI for 30%-50% of Internal Operations

Salesforce CEO Marc Benioff revealed in a Bloomberg interview that artificial intelligence now handles 30% to 50% of the company's internal tasks, spanning customer service and software development. This strategic shift has reduced hiring needs for routine roles while enabling employees to focus on higher-value creative work. "AI can do things that before we were doing," Benioff noted, emphasizing the transition toward more strategic human labor.

The company's AI adoption extends beyond internal use. Its Agentforce customer service tool achieves 93% accuracy and has attracted over 4,000 paying clients. Salesforce's AI services now generate more than $1 billion in annual recurring revenue—a 120% surge—even as the firm rebalances its workforce between layoffs and AI-focused hiring.